Digital advertising surges in Q4, grows 2% in CY20 despite pandemic

Zanda Wilson

February 23, 2021 8:54

Investment in digital advertising continues to lead the way in terms of Australia’s post-COVID recovery after a tough 2020, with Q4 of 2020 recording 20.3% growth year-on-year to $2.935 billion.

According to the latest IAB Australia Online Advertising Expenditure Report (OAER), Q4 also saw a 29.7% increase in investment compared to the prior quarter.

Significantly, too, total investment in digital advertising for the calendar year 2020 (CY2020) actually grew, despite the pandemic, up 2% on CY2019 to reach $9.5 billion.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.