Digital channels spread the audience for free to air TV

Tim Burrowes

February 14, 2011 12:20

Lacklustre ratings across the board failed to make any channel a definitive winner on Sunday night as the audience spread across the five prime channels and onto the digital channels too.

Typical was the 8.30pm slot with Ten’s Hawaii Five-O beginning to splutter on 827,000, 15th for the night, but just ahead of Nine’s The Mentalist on 809,000.

For Seven, Bones fared slightly better with the only show in the timeslot to rate more than 1m, while the audience also spread over to ABC1 where Agatha Christie’s Poirot delivered 883,000, according to preliminary overnight metro ratings from OzTam.

Seven was the only network to get more than a 20% share to its primary channel.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.