Digital debate on Nine MSN’s agenda
Digital publisher NineMSN has added a four-way debate to the agenda for its one day conference next week. The event will see former boss Tony Faure, eMitch’s John Murray, sales boss Richard Dunmall and CBA’s Andrew Murrell debate digital issues.
The announcement:
Sydney, Australia, 8 November 2010: ninemsn, Australia’s largest online publisher, is adding ‘The Great Debate’ to its line up for Australia’s biggest digital event this year, Digital Marketing Summit – Fast Forward 5 (FFWD5).
Featuring four of Australia’s leading digital media and marketing minds, ‘The Great Debate’ will see panellists take a stand either for or against a range of issues likely to impact the industry during the next five years.
The four debaters are:
• Tony Faure, former ninemsn CEO, current media investor and adviser
• John Murray, Managing Director of Digital for Mitchell Communications Group
• Richard Dunmall, Vice President , Ad Sales, Asia Pacific & Americas
• Andrew Murrell, General Manager of Channel Marketing, Commonwealth Bank of Australia
It will be moderated by Paul Fisher, CEO of the IAB Australia.
Final scenarios up for debate will be a closely guarded secret until the event, ensuring no one has the advantage of preparing in advance. Subjects ‘The Great Debate’ panellists will be put on the spot to debate ‘yes’ or ‘no’ could include such topics as: Will paid content fail? Is cross media ownership stunting the growth of digital? Should social be at the centre of all digital strategies?
Ninemsn CEO, Joe Pollard said: “Four of this country’s best marketing and digital minds have agreed to be part of The Great Debate, so the discussion will be robust, insightful and cut throat. I personally can’t wait to see how the debaters respond to the hypothetical scenarios thrown at them.”
Ninemsn’s Digital Marketing Summit, taking place on 17 November 2010, features a line up of world-class international speakers who will present on the digital industry’s future trends and opportunities. The Digital Showdown, a gameshow that will see one contestant win a $300,000 media advertising package for their chosen charity, is also a highlight.
Delegates will be treated to an immersive, interactive and futuristic experience to see what digital culture, business and society will look like five years from now.
Source: Nine MSN press release
Given that SME have been one of the fastest up takers of social media and engagement marketing and these concepts are an important part of any digital debate (I would have thought) I am surprised to see no representation from this area? Bigger does not always mean better ideas/insights/reflections…. #justathought
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