Digital marketing agency King Kong hires Blake Sterling as digital projects lead

Digital marketing agency King Kong has hired Blake Sterling as digital projects lead.

Founder of King Kong Sabri Suby said the COVID-19 crisis was an opportunity to secure good talent like Sterling.

King Kong has hired Black Sterling as head of digital projects

“Blake is a killer hire, with a wide range of past experience to bring to the table. He’s also a savvy copywriter and was the highest-performing copywriter in Agora Australia,” Suby said.

“I’m always on the hunt for good talent. A lot of these crises create opportunities too, and there are certain positions that you can’t let pass you by.

“I take a contrarian view to most in terms of cutting costs during an economic contraction. You don’t want to cut down on anything that will help bring in more money during this time, and that includes staff, advertising, and PR.

“When the crisis does blow over, we’re going to be in a lot stronger position from being able to secure talent like Blake.”

Sterling will be reporting to general manager, Jessica Delahunty, and in turn, managing five members of staff. He will be tasked with revenue growth, client acquisition, client retention and working with clients who are planning a web project with the agency.

Sterling joins from Port Phillip Publishing where he was a direct response copywriter.

Sterling said of his appointment: “I wanted to move into an environment where I could ply my copy skills across multiple markets. King Kong was the perfect fit. Not only am I working on fresh projects every single day, but I’m helping everyday businesses attract floods of new leads and rocket revenues to new heights. It’s the ability to help businesses grow super-fast that really gets my blood-pumping about working at King Kong.”


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