News

Digital marketing agency Sparro wins AON, Brandenburg Orchestra and The Beauty Chef

Independent digital marketing agency Sparro has won a handful of new clients, including the Aon Australia digital account, Brandenburg Orchestra, and retailer The Beauty Chef.

The agency’s existing clients include Webjet, Catch, Estee Lauder Companies, TAFE NSW and Domino’s Pizza.

Sparro’s Morris and Cameron Bryant

Shane Karutz, digital marketing manager at Aon Australia said: “Sparro’s team of channel experts stood out in the process, showcasing a deep understanding of our business, including the full user journey and purchase cycle. They presented a clear strategy, which aligns with our overall business goals and objectives.

“We are confident this will be a great partnership, and we are looking forward to working closely with Sparro.”

Sparro will manage inbound marketing for the brands, covering paid search, display, video, onsite optimisation and search engine optimisation.

Sparro co-founder and partner Morris Bryant said: “The market is changing. Inhouse digital teams are more skilled than a few years ago, and they’re expecting more from their agencies. They want to be challenged, they want agencies to deliver more than just a channel solution, and they want transparency and value, most of all.

“With agile, hands-on teams and a client-first approach, independent agencies are perfectly-positioned to deliver this value to clients.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.