Digital platforms: Why the ACCC’s proposals for Google and Facebook matter big time
More than half of the traffic on Australian news websites comes via Google and Facebook. In this crossposting from The Conversation, Sacha Molitorisz and Derek Wilding consider what the ACCC’s proposals will do to that norm.
The Australian Competition and Consumer Commission has released the preliminary report of its Digital Platforms Inquiry, and Google and Facebook won’t be happy.
Rather than adopting a gently-gently approach, the ACCC has produced draft recommendations that are extensive and dramatic.
If implemented, they would significantly affect the way the digital platforms make their money, and help direct the content we consume.
