Digital saleshouse Ad2One bought by Gravity4

January 5, 2016 3:45

Independent Australian digital saleshouse Ad2One has been bought by US adtech firm Gravity4 for an undisclosed amount.

The strategic acquisition comes just six months after Gravity4, a marketing cloud company based out of San Francisco, launched in this market, and sees it bring its programmatic technology to Ad2One, which boasts clients such as Lenovo, House of Fraser, Ticketmaster, BBC and Sony PlayStation.

According to the company, the Ad2One brand will remain in this market for the “foreseeable future” and there no planned redundancies resulting from the acquisition.

“This marks Gravity4’s 15th acquisition as we closed out 2015,” said Gurbaksh Chahal, chairman and CEO of Gravity, via statement.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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