Digital video now fastest growing advertising segment, up 41% in Q4 2020

Zanda Wilson

February 18, 2021 10:20

Investment in digital video advertising spiked in the final quarter of 2020, growing 41% to become the fastest-growing digital advertising segment in Australia.

Digital video advertising investment reached $642.7 million, which saw the segment attract more than half of digital display advertising spend, according to a report released by peak trade association the Interactive Advertising Bureau (IAB).

The IAB also found that growth is set to continue into 2021, with 68% of agencies expecting investment in digital video advertising to increase this year.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Attitudes to Digital Video Advertising Report digital video Digital Video Advertising Gai Le Roy IAB IAB Australia Interactive Advertising Bureau Magnite