Dimetapp seeks to capitalise on tail-end of winter cold and flu season with recruitment campaign

August 1, 2017 12:29

Dimetapp is pushing its Ultra Plus cold and flu tablets in a campaign featuring an unwell man interviewing for the right remedy.

Created by Matterhorn Communications, the 30-second ad begins with the sick man saying “You’re the third cold and flu remedy I have seen, why should I pick you?”

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Ashok Murthy cold and flu Dimetapp matt kemsley Matterhorn Communications Pfizer

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Dimetapp seeks to capitalise on tail-end of winter cold and flu season with recruitment campaign

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