Four Australian agencies make top ten as country named second overall in Big Won Rankings
Australia has been ranked the second best country for creativity in 2013 with four agencies in the top 20, according to The Directory Big Won Rankings which uses awards success to rate agencies.
The rankings are based on 8,004 awards for 4,780 separate pieces of work won by 1,317 agencies around the world, of which Australia won 3,316 awards, bettered only by the US which won a total of 3,869 awards.
John Mescall
McCann Melbourne stellar awards performance last year made it the number one agency overall and John Mescall named the best ECD and the best copywriter thanks to the award-winning ‘Dumb Ways to Die‘ campaign for Metro Trains, which picked up 725 gongs overall, three times its nearest competitor DraftFCB Auckland’s ‘Driving Dogs’ campaign for MINI/SPCA.
