Diversity of denim celebrated in latest AJF campaign for Target

Target is celebrating denim in its latest fashion campaign by AJF Partnership. Shot around Victoria, the Denimland campaign shows off the diversity of Target’s new denim collection in various environments.

AJF Partnership, which became part of IT and marketing group GrowthOps with the company’s float last year, have held the Target account since 2014.

Target general manager, marketing Kenton Elliot said of the campaign: “We want women all over the country to reassess Target denim. Because when they do come back in, they’ll find on-trend, quality jeans at a great price.”

Created by AJF Partnership and directed by Rob Stanton-Cook from Collider, the campaign run on multiple channels including TV, out-of-home, online, and social media.

AJF Partnership executive creative director Josh Stephens added: “As Australians, denim is part of our DNA, so it’s an exciting space to play in with an iconic Australian brand like Target.”

Target’s Denimland campaign kicked off on March 10.


  • Client: Target Australia
    • General Manager, Marketing: Kenton Elliot
    • Head of Brand Communication and Customer Experience: Nicole Gillard
    • Head of Creative and Brand Design: Nunzio Miano
    • Brand Marketing Manager: Laurelle Esse
    • Campaign Manager: Lauren Conte
    • Agency: AJF Partnership, a GrowthOps Business
  • Executive Creative Director: Josh Stephens
    • Head of Strategy: Jacqueline Witts
    • Group Account Director: Emily Pockley
    • Creative Director: Georgia Arnott
    • Senior Copywriter: Melanie Stevens
    • Senior Art Director: Lauren Doolan
    • Senior Account Director: Tess Porter
    • Senior TV Producer: Liesel Haug
    • Strategic Planner: Hayley Read
  • Production: Collider
    • Director: Rob Stanton-Cook
    • Producer: Annie Schutt
  • Media planning and buying: OMD

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