Djokovic’s win draws 589,000 metro viewers, ahead of Gogglebox launch
Novak Djokovic’s three set defeat of Aslan Karastev to qualify for the men’s Australian Open finals attracted 589,000 metro viewers from 7:45pm to 9:39pm.
The first night session within which most of the Djokovic match fell, coded from 7:15pm to 8:59pm for ratings purposes, pulled a slightly lower figure of 562,000 ahead of the launch of Gogglebox on Ten at 8:30pm, which had 502,000 capital city viewers.
The Australian Open’s night session topped the 16-39s and 18-49s advertising demographics, while Gogglebox prevailed among 25-54s.
Seven’s 8:30pm offering of Wife Swap Australia, its second episode, drew 306,000 metro viewers. At 7:30pm, Ten aired Ambulance Australia to an audience of 303,000 across the five capital cities.
In the afternoon, Naomi Osaka’s semi final win over Serena Williams played out from 2:15pm to 3:31pm had a metro audience of 297,000.
Last night’s #ausopen match between Novak Djokovic and Aslan Karastev saw the audience peak with an audience of 988,000 (metro: 704,000 reg: 284,000). The average audience through the match was 751,000 (metro: 589,000 reg: 162,000). pic.twitter.com/dUuR6m7flo
— Nine Comms (@9Comms) February 18, 2021
The second night session of the Australian Open, meanwhile, running from 9pm to 10:29pm, landed on 391,000 metro viewers.
The third episode of the ABC’s Q&A in its new time slot, on a new day, was watched by 280,000 metro viewers, while 7:30 had 576,000 and Back Roads had 530,000 on the public broadcaster.
7:30 was the sixth most watched show of the night among metro audiences, behind the dominant news programming: Seven News on 942,000, Seven News at 6:30 on 899,000, Nine News on 773,000, Nine News at 6:30 on 764,000, and ABC News on 698,000.
Nine (27.3%) snuck ahead of Seven (26.6%) to win the night based on network share, followed by Ten’s 19.3% and the ABC’s 17.8%. SBS had 9% and the most watched multi-channel was 7TWO, pipping 10 Bold’s 3.6% with a 3.9% share.
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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topics
Aslan Karastev
Australian Open
Gogglebox
Naomi Osaka
Nine
Novak Djokovic
Serena Williams
Seven
Ten
TV ratings
Wife Swap
