DMARGE launches new social media agency
Australia’s first digital men’s publisher, DMARGE, has announced the launch of Feedstar – a social media agency that utilises a creator-led approach.
Since launching, Feedstar has worked with high-profile brands, including Sony, Paramount and Breitling. The company reported a 2,800% increase in organic reach for Porsche Australia in its recent Drive Rental Program Campaign.
With 14 years of experience reaching millions monthly across various social media platforms, Feedstar employs a creator-led approach using real customer insights to develop authentic, brand-aligned content and strategies.
Originating from a publisher’s understanding of what “pops and what flops on social media”, founder and publisher Luc Wiesman said Feedstar aims to change how brands engage with their audiences.
“Our collective experience working with a diverse range of influencers and creators helps brands navigate the complex landscape of digital influence, distinguishing between the good and bad,” Weisman said.
Working alongside Australia’s huge pool of macro, micro and nano influencers, Feedstar offers ‘strategic, creative, and management solutions that resonate with male and female Millennials and Gen Z.”
Romer Macapuno, creative lead at Feedstar, added: “Australian marketers need to move away from their ‘everything needs to be brand perfect’ thinking and realise it’s the low-fi stuff that often performs the best.”
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