Dmarge study shows what brands need to know about men’s mental health
Australian men’s publisher Dmarge has launched a study on men’s mental health with Hoop Research, ‘Men’s Matter’.
The study was designed to help brands better understand the mentality of men, as well as how work, relationships and post-lockdown life can have their effects and pressure.
The research, released ahead of Men’s Health Week (13 to 19 June), also features a 7-minute film with a panel of experts, including Olympic boxer Harry Garside and Man Anchor’s Steven Gamble.
Managing director at Hoop Research, Graeme Uhd, said: “The survey targeted a representative sample (MF25-55) across the eastern seaboard of Australia, which allowed us to understand how men were feeling both inside and outside of Dmarge’s regular readership.”
Key findings from the study include:
- Over half of all male respondents believe social media is having a negative impact on their relationships. While men are enjoying dating apps more than women, many believe that the post-#metoo world has made the dating experience more complicated to safely navigate
- ‘The Great Resignation’ is real, but data suggests men are more likely to act on it than women, especially amongst white -collar workers
- Only a third of men surveyed wanted a partner that cares about maintaining their physical fitness
- It’s okay for a man to not be ‘mother’s most beautiful’ as only 18% of women prioritise a physically attractive partner – yet more than half of women surveyed wanted a financially secure partner
- 75% of those surveyed (both men and women) felt lockdowns have negatively impacted their mental health. On top of that, women surveyed suggested the numerous lockdowns had made them more introverted and comfortable with staying at home. Men on the other hand were less worried about contracting COVID and keen to get back to spending time with friends in the real world
Linkedin
Have your say