DMG’s Melbourne 91.5fm puts video ads on buses

DMG Radio Australia has launched a new marketing campaign for Melbourne station 91.5fm that will see video ads played on Melbourne’s buses.

The campaign, in partnership with In Transit Media, starts today and stretches across 40 screens on 27 bus routes.

The videos promotes the station’s music positioning and the variety of artists featured.

The station continues its relationship with Fairfax Media’s Melbourne Weekly and as well as partnership and sponsorship with Letterbox Deals, Destination Melbourne and Melbourne Heart FC.

Campaign credits
Concept – Tanya Simpson, 91.5FM’s marketing & integration director and Rohan Brown, assistant program director
Creative – Oliver Bibby, graphic designer, DMG Radio Australia

Colin Delaney

topics AdvertisingDMG Radio AustraliaMarketingpromotionsradio

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Comments: 2

DuMbG 17 Jan 12

Smart marketing DMG – heaps of people are listening to the radio on buses aren’t they.

I’m sorry, but is it a ‘partnership’ if you buy media these days? I was under the impression that’s called a media buy. I need to get the lingo right next time I buy media.

“The station continues its relationship with Fairfax Media’s Melbourne Weekly and as well as partnership and sponsorship with Letterbox Deals, Destination Melbourne and Melbourne Heart FC.” – So what? This might as well say ‘the station does other stuff too’.

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mumbrella 17 Jan 12

Hi DuMbG,

Not sure i completely buy your logic there. If you only advertise when people are listening to the radio, haven’t you already done the job?

Cheers,

Tim – Mumbrella

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