DMG’s Melbourne 91.5fm puts video ads on buses

DMG Radio Australia has launched a new marketing campaign for Melbourne station 91.5fm that will see video ads played on Melbourne’s buses.

The campaign, in partnership with In Transit Media, starts today and stretches across 40 screens on 27 bus routes.

The videos promotes the station’s music positioning and the variety of artists featured.

The station continues its relationship with Fairfax Media’s Melbourne Weekly and as well as partnership and sponsorship with Letterbox Deals, Destination Melbourne and Melbourne Heart FC.

Campaign credits
Concept – Tanya Simpson, 91.5FM’s marketing & integration director and Rohan Brown, assistant program director
Creative – Oliver Bibby, graphic designer, DMG Radio Australia


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