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Do Agency’s Tom Ormes expands creative remit

Do Agency’s co-founder and Australian executive creative director, Tom Ormes, has moved into a group chief creative role, signalling a major move in the agency’s expansion plans.

Ormes will continue to oversee creative operations in Australia, and has added Japan, Southeast Asia, and the soon-to-launch UK office, to his remit.

He will aim to drive work that resonates globally — while not alienating the importance of local nuance — and elevate the group’s creative standards across all markets.

Tom Ormes

Ormes has spent the past eight years growing and evolving the agency as its creative lead, working closely with co-founder and group CEO, Andrew Dowling. Prior to Do Agency, he worked across Asia, New York, Dubai, and more.

Dowling described him as the “creative backbone” of the agency.

“His ability to inspire, whilst challenging our teams to Defy Ordinary, ensures the creative future of our agency is on the right path.”

Ormes said he’s is most excited for what the business is still building.

“Neale Horrigan has recently started in Australia and is already kicking goals, whilst Beer Poonnotok is going from strength-to-strength across Asia, so we’re lucky to have a strong creative foundation,” he said in a media release.

“And with the upcoming launch of our London office and continued growth across APAC, we have an enticing opportunity to push the boundaries and build a truly connected creative culture.”

The agency has created work for Paramount+, MG, Aussie Home Loans, Ray White, JAC Motors, Coca-Cola, Brita, and more.

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