Domain to recommence printing magazine titles from July 31

Real estate listings and content platform Domain has announced its titles will begin appearing in papers again from the end of July.

The print editions of Domain’s content have been paused as COVID-19 took its toll on the real estate market, and advertising volumes. 

The Nine-owned property platform will return the Domain Magazine into The Australian Financial Review from Friday July 31 and into The Age and The Sydney Morning Herald from Saturday August 1.

Melbourne’s Domain Review magazines will go back into publication from August 5. This includes Stonnington and Boroondara, Bayside, Moonee Valley, Melbourne Times and Ivanhoe and Valley editions of the free property and lifestyle weekly.

Domain Prestige, published nationally in The Australian Financial Review on Wednesdays, is scheduled to resume publication in the spring.

Domain CEO Jason Pellegrino said the magazines were an important part of Domain’s strategy.

“Our magazines have always been an important way that we communicate with our audience on their property journey, and are integral to our multi-platform publishing,” said Pellegrino.

“As we start to see encouraging signs in the property market, it’s a great time to bring back these much loved publications.

“We are seeing growing demand with listing views rising over April and May, following on from a drop in March when COVID-19 lockdowns kicked in.”

Domain Group’s director of consumer, Jason Chuck, said there was a strong market for magazines with readership figures proving this. Sydney Domain magazine reports a monthly readership of 1.078 million while Melbourne has 976,000 readers.

“Our flagship Domain Magazine is a weekend ritual for everyone from property obsessed to everyday Australians,” Chuck said.

“It offers the latest property news and a peek behind some of the best listings in Melbourne and Sydney – from smart buys for first-home buyers to properties that need to be seen to be believed.”

The real estate industry was hit hard by COVID-19 restrictions, with open houses, inspections and auctions all paused during the lockdown. The easing of these restrictions has allowed agents to begin these practices again.

Domain was flagged by Nine at the beginning of May as part of a major push to diversify the media giant’s revenue away from broadcast. Domain provides 7% of revenues for the business.

At the beginning of the COVID-19 lockdown, Domain was praised for offering staff the option of taking 20% of their salary package over the next six months in share rights or choosing to reduce working hours during the COVID-19 pandemic. Domain reported a large number of staff had opted for the share rights, making ‘Project Zipline’ a success, according to Pellegrino.


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