Dominos introduces Peri Peri range to support new slogan of ‘people powered pizza’
Dominos has introduced a new Peri Peri range as part of the chain’s introduction of a new slogan “people powered pizza”.
https://www.youtube.com/watch?v=X_tTf9bbzOI
The new campaign was created in conjunction with creative agency Elevencom.
Head development chef at Dominos Stefaan Codron said in a statement: “At Domino’s we don’t do things by halves and so it was important for us to respond to the demand and launch a Peri Peri range that was special and unique and that paid homage to the popular taste.”
The chain is also promoting its new slogan with a video that is currently running online and via social media hosted from QR codes.
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It’s a game changer.
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“At Domino’s we don’t do things by halves…”
Not true: I got a half Supreme, half Hawaiian the other day and it was edible.
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Interesting to compare with the newly released work in the US – see http://handmadebydominos.com/ – a very different version of people powered.
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