Australia’s largest pizza brand – Domino’s Pizza – will pitch out its advertising account early in 2011, Mumbrella can reveal.
Campaign Palace – which is at the end of a three year contract with Domino’s – was told earlier this week. The agency will be invited to repitch if it wishes.
Although Domino’s is Brisbane based, the $1m+ pitch is likely to include agencies from further afield. The last pitch for Domino’s was run by Peter McDonald of Agency Register. He could not be reached for comment this morning.
Also within the fast food sector, McDonald recently ran the pitch for Hungry Jack’s which went to Clemenger BBDO Sydney earlier this month.
Domino’s has 750 stories in Australia. it employs aroudn 16,000 people and delivers 60m pizzas a year.
The loss of the Domino’s Pizza account follows changes of management at The Campaign Palace earlier this year. National CEO Jacques Burger departed in July and Michelle Teague was brought in as MD of the Sydney office in September. It followed the return to the agency of Mark Mackay as executive chairman in June.
July saw the loss of client Origin Energy to DDB.
Asked whether the agency would repitch, Mackay told Mumbrella: “Of course we will. It’s been three very good years with Domino’s. Their business has grown and we’re very proud of what we’ve been able to offer them.”