News Don Logan character returns in ‘Hungrythirsty’ ad for Oak March 28, 2012 8:34 by Robin Hicks 5 A crazed man inspired by the Don Logan character played by Ben Kingsley in the film Sexy Beast has returned in the new ad for Oak by The Monkeys. When the character Sergeant John Henry was first introduced over a year ago, it drew complaints for the public that it made light of people suffering from schizophrenia. In the new ad, which takes a lighter, more comedic tack with a joke about real estate salesmen, the character walks through a fairground musing on the concept of ‘hungrythirsty’. Scott Nowell, ECD said: “Last time the Sergeant John Henry character scared so many people into buying OAK, he had to do another one.” The crazed man character was introduced by The Monkeys in October last year. Credits: Credits – The Monkeys Agency: The Monkeys ECD : Justin Drape/Scott Nowell Creative Director: Scott Nowell/Noah Regan Art Director: Matt Heck Copywriter: Alex Derwin/Damian Fitzgerald Head of Broadcast Production: Thea Carone Agency Producer: Jade Wannell Group Content Director: Dan Beaumont Executive Planning Director: Fabio Buresti Content Director: Suz y Coman/Gini Sinclair Content Manager: Kate Behne Content Executive: Anthony Campagna Production Company: Revolver Executive Producer; Michael Ritchie D irector: Simon McQuoid Producer: Pip Smart Sound: Song Zu Robin Hicks topics Advertising, agency, Marketing, Media, Oak, The Monkeys Share Tweet Share Comments: 5 Add Comment Rachael 28 Mar 12 Love it. Nice one Monkeys. Reply jp 28 Mar 12 i want to like this, but the ‘gags’ are making it hard for me to Reply version 28 Mar 12 The first execution is one of the best TVCs in the last year or so. The second one feels a bit forced. Reply Anon 28 Mar 12 Yeah, nah. Reply Oakenfold 29 Mar 12 The comedy is too forced for me. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 48 Comments Why that Pepsi ad isn’t as bad as you think it is 37 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 35 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?