Don’t get too excited about Bellamy Hayden’s PR offering

Bellamy Hayden is about to embark on a well-trodden path and launch a PR unit. If history is anything to go by, they’re going to fail, or at least not succeed very much.  

I’d love to be told otherwise, but if I were to try to list genuinely successful PR agencies that sit within a bigger communications agency, then I’d not need both hands.

In Bellamy Hayden’s case, it’s launching something called Chatterbox.

If their spin is to be believed (and who could blame them if they’re overstating the case – they are in PR now, after all) as well as serving existing agency clients, they’ll be chasing new business.

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