‘Don’t leave young people in the dark’, urges Pill Testing Australia in campaign targeting parents

Young people attending music festivals without the benefit of pill testing is on par with them driving and walking across the street while hampered by a blindfold, according to Pill Testing Australia’s latest campaign push.

The latest public service announcement was directed and produced by Andrew McWilliam, a production assistant on the set of Australian film, Rising Wolf, and the son of Bruce McWilliam, Seven West Media’s commercial director.

The film sees a blindfolded young woman say goodbye to her mother, then drive and walk through traffic to a festival without her sight. The spot closes with the line ‘Don’t leave young people in the dark’ and a call to action to contact local MPs about the issue.

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