Don’t press release it, tweet it

A little Twitter milestone for me just now.  

ten-simpsons-twitterI saw the official denial of a story on Twitter before the story. It was a tweet from Ten’s press office saying: “Contrary to todays news, The Simpsons is not cancelled! Its a TEN fixture and fans can look forward to All New episodes – Wednesdays at 8pm.”

It follows the SMH story on The Simpsons which went up at lunchtime.

And it’s the second time today, I’ve seen a press officer tweet in an attempt to scotch a rumour.

Earlier today, Peter Habib of Telstra reacted to a story in The Australian about the company working on a secret content project. He tweeted: “”Glad to see #TheAustralian grossly behind the times: #BigPond has had a not-so-secret content division for year”


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