DOOH – the right thing for the times
Despite difficult times, Chris Thomas, head of digital at Involved Media says the digital revolution for out-of-home industry is going to turn things around.
During lockdowns we’ve seen pictures of motorways with little traffic and inner-city shopping areas with virtually no people, but elsewhere it is a different story.
Nearly 60% of workers are unable to do their jobs from home and many of the children of essential workers are still attending schools, with neighbourhood stores and local retailers adapting to these times and, in some cases, thriving.
As a country, we have become more local, with people out exercising or shopping close to home, in places they wouldn’t have been before. This means Out-Of-Home (OOH) audiences are still there and the demand for technology to find them is here right now.
Source: OMA
