Doohly secures partnership with Place Exchange
Doohly has entered into a partnership with Place Exchange that allows “Doohly-powered networks to natively transact through Place Exchange, creating greater scale and flexibility, and unlocking higher revenue potential for its clients”.
The announcement:
Australian content management system (CMS) Doohly has announced a strategic partnership with Place Exchange, the leading independent supply-side platform (SSP) for programmatic Digital Out of Home (DOOH), to allow Doohly-powered networks to natively transact through Place Exchange, creating greater scale and flexibility, and unlocking higher revenue potential for its clients.
Place Exchange helps drive revenue for media owners by opening up programmatic demand, making it easier for advertisers to discover and activate DOOH inventory as part of larger omnichannel campaigns. Programmatic offers numerous benefits, including simplified execution, flexible delivery, advanced targeting, enhanced measurement, and more. Through partnerships with the leading programmatic demand-side platforms (DSPs), Place Exchange provides demand from thousands of brands and their agencies looking to buy DOOH programmatically, alongside online, mobile, social, CTV, and other digital channels.
“Bringing Doohly’s CMS to North America with Place Exchange is about giving media owners real control. It means the freedom to run programmatic alongside direct sales on their terms while opening the door to bigger audiences and bigger opportunities,” said Sean Law, CEO & co-founder, Doohly
“We’ve been impressed with Doohly’s smart, nimble team and their commitment to market-leading solutions for media owners. We’re excited to join them on this journey and grow together globally,” said Robert Loftus, VP of supply partnerships, Place Exchange.
Doohly offers media owners a flexible, cloud-based CMS built for the evolving DOOH landscape, enabling real-time creative control, audience segment targeting, and dynamic content delivery. By integrating with Place Exchange, Doohly users can now activate programmatic campaigns natively alongside their direct-sold efforts — all while maintaining full visibility and control.
The collaboration is already live and available to Doohly’s network.
Source: Doohly
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