Doritos launches Snacks and Tracks campaign with livestream of Lime Cordiale concert
In partnership with youth publisher Junkee, Doritos will livestream a performance by Lime Cordiale to launch its ‘Snacks and Tracks’ campaign this Saturday night.
The 40-minute set was originally a ticketed event to be held at Freda’s in Sydney, but given coronavirus-related social distancing rules and restrictions on large gatherings, the band will now play in a studio. The performance will be livestreamed on Junkee’s Facebook and Instagram channels.
Facebook polls will allow the audience to request songs throughout the set, which will take place this Saturday, 4 April at 8pm.
The campaign, devised by Omnicom Media Group’s PHD, centres around the chip brand’s new foodtruck-inspired flavours coming out this week, including Grilled Cheeseburger, Spicy Buffalo Wings Corn Chips and Garlic Bread Crackers.
“We’re very pleased that we’ve found a way to digitise our exciting ‘Snacks and Tracks’ campaign with Lime Cordiale,” said Pepsi Co brand manager, Eric Burke.
“We are hoping this will provide a bit of enjoyment and allow our brand to give back to our consumers in some way in this difficult time.”
PHD has handled the Pepsi Co account for 10 years now, and was reappointed to the $25m Australian and New Zealand business in 2017.
“I am extremely proud of the client and teams’ passion and dedication to ensure this event goes ahead for fans,” added the agency’s Sydney head of content and social, Joanne Liddell.
“With the full campaign originally offline, it has been an incredibly fast turnaround but through collaboration, creativity, strategic planning and determination, we are now looking forward to seeing the show come to life on Saturday night.”
Credits:
Advertiser: PepsiCo – Doritos
Creative agency: Isobar
Media agency: PHD and PHD Content
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