DoubleVerify extends media quality authentication to Netflix

Andrew Banks

October 14, 2022 8:35

Software platform for digital media measurement, data and analytics, DoubleVerify, has made a first-of-its-kind partnership with Netflix to enable media verification and maximise advertiser performance across its platform.

The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic (“IVT”).

Netflix has 221 million paid memberships in over 190 countries, enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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