DR MUMBO: 2009 Aussie viral videos much like 2008 – they still suck
It’s tough doing viral marketing. If you don’t do it, you get criticised for being old school. But if you do, the law of averages says it’s probably going to be dreadful. And all the good ideas seem to have been taken anyway. Or so the latest work for Tourism Queensland would seem to suggest.
The early applications for “the best job in the world“, as caretaker of the Islands of the Great Barrier Reef do seem just a tad fake. And not entirely original as an idea either. (Spotter: twitter.com/morgwn)
[youtube=https://www.youtube.com/watch?v=OeVo0sXmXwM&eurl=http://www.islandreefjob.com/&feature=player_embedded]
(Update: Admitttedly as a PR campaign, project has a good claim to be working. Overnight Dr Mumbo happened to catch an interview on the subject on the early breakfast program of the UK’s national news station BBC 5 Live. Unfortunately the interviewee from Tourism Queensland asked listeners for 60 minute rather than 60 second application videos. There’s also a piece in the Oz today.)
Meanwhile U Bank is back on the social media pony after their calamitous fake first effort. This time they’ve got the strategy right, but unfortunately it’s not actually funny. (Spotter: Julian Cole)
[youtube=https://www.youtube.com/watch?v=z7VkPJB2WoU&eurl=http://adspace-pioneers.blogspot.com/2009/01/friday-brain-dump-ahead.html&feature=player_embedded]
Got a brand? Need a really, really bad dancer to help advertise your product? Then Dr Mumbo knows just the man… (Spotter: Media Bistro’s Agency Spy)
[youtube=https://www.youtube.com/watch?v=lj-1t9t6UOs&eurl=http://www.mediabistro.com/agencyspy/what_the/how_not_to_launch_your_career_as_a_spokesman_105154.asp&feature=player_embedded]
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
If you book Korey does that include visual fx?
User ID not verified.
U bank. Oh dear.
User ID not verified.
Sorry, I have trouble finding the content on this site. Is there a hidden button somewhere? Or is it only an aggregation of other people’s links ? Thanks for your help.
User ID not verified.
oh man – some of these makes me want to find another industry to work in if this falls under ‘advertising’
ubank – sort of close but way off
Let it be said once more. Agencies don’t create viral campaigns, consumers do. ;p
User ID not verified.
@eunmac: Not so. Cadbury gorilla as well as virgin ballerina were both agency created. Consumer get to vote with their mouse, of course.
(Don’t think the money video is a “viral campaign” anyhow).
User ID not verified.
Ok let face it, you and me not going to
get that job offer by http://www.islandreefjob.com and $150,000 cash price
So I decided to move to Great Barrier Reef permanently by
raising my own money and with your help and donation
You can find out more about me at http://thebestjobintheworldaus.....press.com/
Your help we can make it happen
Jess
User ID not verified.
Never mind Jess. Why don’t you get a job as a spam monkey instead?
User ID not verified.
Never mind Jess. Why don’t you get a job as a spam monkey instead?
User ID not verified.
Never mind Jess. Why don’t you get a job as a spam monkey instead?
User ID not verified.
Never mind Jess. Why don’t you get a job as a spam monkey instead?
User ID not verified.