Pure Blonde’s search to find altruistic Aussies

Pure Blonde has launched a campaign aimed at finding altruistic Australians. The campaign will include radio announcements of Australians who “give up” giveaway prizes.

The announcement:

Australians like to believe that we always do the right thing, and if faced with the choice we would share our success with friends – or at least we’d like to think we would. To understand what Australian drinkers would really do, the team at Australia’s number one low carb beer, Pure Blonde had an idea to test this in the real world.

Faced with the choice of taking a prize or paying it forward, what would you do? A recent study commissioned by Pure Blonde has asked just that, revealing one in two people consider themselves altruistic, but are probably missing the opportunities to truly demonstrate it. Yet when faced with the choice between keeping a prize for themself and giving it to a friend, less than one in 10 would choose to give it to a friend.