‘Drinking, diving, heavy petting and digging for swag’: Cummins&Partners NY creates brand identity for Moxy Hotels
Cummins&Partners New York has created a new brand identity for Marriott Hotels’ Moxy including its visual identity, brand voice and overall positioning.
Images promoting the new hotels in New York and Frankfurt East – shot by Australian photographer Sarah Bahbah – feature women and men in the “Hookup Playpen” and a woman doing a back-bend on a bar top – highlighting the hotel’s flexible check-in options.
Moxy Hotels has nine establishments in Germany, where prostitution is legal. It seems they have carried some of that ambience further afield.
@ paridell
A quick search shows me onlyb4 Moxy hotels. And i thinknthe fun ofnthe brand doesnt lead to the conclusion you make. I take it as playful fun.