Droga 5 Telstra Anzac Day campaign calls for public to text the troops

Ad agency Droga 5 has launched a new campaign for Telstra asking the public to send texts stating their support for the country’s troops in the run-up to Anzac Day.

The Message of Support campaign sees SMS messages sent from consumers charged  at standard rate.  

Their messages are then displayed on Telstra’s web site.

An accompanying TV ad sees AFL, NRL and netball players urging the public to send messages.

The initiative marks a return to the theme of linking brands to Anzac Day by Droga 5. The agency is also behind VB’s controversial “raise a glass” initiative which links the beer to RSLs.


  • Creative Agency: Droga5
  • Creative: Christopher Waldekrantz, Oskar Westerdal
  • Editor: Stewart Arnold
  • Media: OMD
  • PR Agencies: Pulse Communications and Javelin Australia

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