Dry July appoints Speed and m2m to media account

The Dry July Foundation has appointed Speed and m2m as its media agencies of record, Mumbrella can reveal.

Both Speed and m2m will handle Dry July’s media strategy and implementation.

Dry July has retained m2m and Speed as its media agencies of record

Brett MacDonald, founder of Dry July, said the foundation has previously worked with m2m and Speed on a project basis.

“After the stellar performance of our campaign in 2018, we have decided to make these relationships permanent.

“They are a winning combination who genuinely understand the Dry July business, and how to get the best out of our media investment.”

Wendy Gower, managing director of m2m, added: “We are thrilled to be part of Dry July, and immensely proud of the work that has been so successful for them. We have created enduring media partnerships that will help the Dry July campaign go from strength to strength.”

Ian Perrin, chief accelerator at Speed said the agency is pleased its hard work has paid off.

“We are so pleased that the hard work has resulted in their best year to date, which means helping even more people affected by cancer around Australia, and will be pushing ourselves even
harder next year.”

In March, Dry July appointed the Forward Agency as its PR and influencer agency.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.