Dullard appointed CEO of CPR/Hotwire

PR agency group Hotwire has promoted Jayne Dullard, MD of subsidiary CPR, to chief executive.

The announcement:

CPR Managing Director Jayne Dullard has been promoted to chief executive of parent company Hotwire’s Australia and New Zealand division as the public affairs agency unveils a refreshed brand and a new website.

Dullard said her new role was part of streamlining collaboration between CPR and Hotwire so that clients could access services spanning issues management, public relations and marketing under one roof.

The new video-based CPR website (www.cprcomm.com.au) built in visual consistency with the global Hotwire brand and articulated the issues management firm’s capabilities and specialist practise areas, she said.

“Our clients operate in complex markets and need to reach and influence multiple and diverse audiences – from the government bodies that regulate their industries to the businesses or households that consume their product,” Dullard said.

“CPR and Hotwire are highly specialised issues management, and business-to-business and consumer PR teams respectively; but bringing the extended family under the watch of a single chief executive means we give our clients an integrated service across the spectrum of influencer relationship that is completely seamless.

“This is an innovation in service delivery that is unmatched in the local market. It’s a very exciting time to be part of the Hotwire story.”

Meanwhile, the company’s Auckland-based public relations agency Creo is about to be relaunched in the local market as Hotwire New Zealand. The agency’s clients include Warren and Mahoney, Steel Construction NZ and The Warehouse, NZ’s biggest listed retailer.

Brendon Craigie, group CEO, Hotwire, said 2011 had been a big year with the CPR integration announced in July and new offices opened in New York and San Francisco in November.

“In a phase of international expansion it’s essential that we get our structure right and having Jayne head up our 30-strong Australian and New Zealand team gives us confidence that we will continue the momentum that we built up last year,” Craigie said.

Source: Hotwire


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