Four face off for $14m Dulux Group media account

DuluxMajor DIY brand the Dulux Group is pitching its media account, Mumbrella can reveal.

The shortlist is thought to include four agencies with incumbent OMD defending the account against Carat, Mediacom and Mindshare.

The Dulux Group has a range of brands including British Paints, Selleys and Berger.

The account, which is based largely out of Melbourne, spent some $14m of media in the last year according to Nielsen.

Mumbrella understands the media pitch is across all of Dulux’s various other brands. All of the agencies contacted declined to comment.

Last month the company shifted its British Paint, Berger and Polyfilla to Cummins & Partners for creative duties.

Nic Christensen


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