Durex asks consumers to cover their box(es)

Durex has launched a competition through social media for consumers to design the new Durex condom packet.

The campaign is running in Australia and 19 other countries across the globe.

The campaign centres on a Facebook activation, with fan votes will decide the shortlisted designs from each country. The final winner will be selected by celebrity judges.

Since launch, the contest has already received 123 Australian entries and 5,500 thousand entries globally.

Durex marketing director Chris Tedesco said: “To educate Australian youth on the benefits of safe sex and drive positive behaviours, we want to engage with them through media that they’re most comfortable with. By asking people to interact via designing and/or voting for the next Durex condom box online, we hope this contest will encourage young people to think and talk about condoms”.

Credits:

• Social media/Community management: Holler
• Media Strategy: Zenith Optimedia
• PR Campaign: Frank PR