Durex create ’30 Nights of Nookie’ programme to bring couples closer together
Condom brand Durex has launched a new campaign aimed at encouraging couples to improve their intimacy using Sydney Swan’s star Ryan O’Keefe and his wife as guinea pigs.
The Durex 30 Nights of Nookie programme, created by specialist below the line agency Momentum, is a free month-long challenge specifically designed to bring couples closer together.
Developed with relationship expert Jacqueline Hellyer, the campaign will see participating couples provided with a range of daily tasks designed to improve their relationship.
O’Keefe and his wife Tara have signed on to undertake the programme with the public able to follow their journey throughout the month to see how they respond to the programme.
“I know from my extensive experience that couples can always improve their connection and create a stronger, happier and sexier relationship. So I’m very excited to be partnering with Durex to create such a unique, public programme that will benefit so many Australian couples,” said Hellyer.
On their involvement in the campaign, Ryan and Tara said: “We can’t wait to get started on the 30 Nights of Nookie challenge. It is going to provide us with the perfect opportunity to focus more on one another, and I’m sure its going to bring a lot of laughs and really strengthen our relationship.”
FrankPR handle the publicity for the campaign.
I love Ry Ry and would give my right arm for 30 nights of nookie with him. Actually, scrap that, I’ll give his wife Tara’s right arm and scratch her eyes out in a jealous rage while I’m at it!
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holy crap are sports stars that desperate for cash that they would do this?
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Looks like Tara will be playing on the ball.
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