Durex lube ad okayed by ad watchdog

An ad for a sex lubricant that features a man straddling a woman from behind while giving her a massage has been okayed by the advertising watchdog.

Among the complaints volleyed at the Ad Standards Bureau included encouraging teen sex by airing the ad around adult comedy Family Guy.

One read: “Sexual scenes can quite clearly and obviously be seen and I think that the sex industry is starting to cross the line. I’m also pretty sure that a lot of younger teenagers younger than 15 or 16 are watching a program called Family Guy.”

The ad for Durex Play Massage 2 in 1 Gel aired on pay-TV during M rated TV shows.

The ASB considered that most members of the community would find the content mildly sexually suggestive, and deemed that the ad “treated sex, sexuality and nudity with sensitivity to the relevant audience.”


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