Dusk casts a spell with The Bachelor’s Tim Robards in 2025 Halloween campaign

To celebrate the launch of its “A Halloween Affair” collection, home fragrance brand Dusk has delivered a witchy campaign starring Tim Robards — the first Australian Bachelor.

Developed in-house, the creative focuses on a one-minute, 17-second film depicting a loveless witch whose newly brewed potion summons Robards to her door. But before she can receive a kiss from the reality TV star, he disappears, and the witch finds herself holding a skull candle.

Dusk’s chief marketing officer Jeremy Taylor said the witch idea was drawn directly from one of the Halloween Affair’s products.