DWA appoints Adam Powell
Media planning and buying agency DWA has appointed Adam Powell to the role of client services and strategy director.
The announcement:
DWA is proud to announce the appointment of Adam Powell as Director of Client Services and Strategy based in the Sydney office. Reporting to APAC Managing Director John Massey, Adam will be responsible for growing existing accounts and devising new business streams, and brings with him 12 years of media experience that includes stints at major publishers and agencies in Australia and London.
“Our growth in Australia has been meteoric and we have to consolidate all the hard work that the team has put in over the past four years,” says John Massey. “With his publisher and agency background, Adam is ideally suited to look at our market position and devise a roadmap for us to go forward from here.”
Originally from the UK, Adam has spent the last seven years in Sydney at agencies such as GPY&R and OMD managing large tech clients including ISPs across both traditional and digital media. Most recently he was head of the client strategy team at Fairfax digital, where he specialized in vertical category digital strategy in addition to video and online behavioural advertising.
“Clearly the Australia market alone offers us the opportunity to grow the business and expand the team, but new offices overseas are already demanding our attention and Sydney is fast becoming a regional hub,” says John. “New Zealand, Hong Kong and India are in the offing and a senior player who can apply our learnings from Australia to fast start these new businesses is a valuable addition to our team.”
“It’s a great time to be joining DWA and I am thrilled to be onboard,” says Adam. “DWA’s well-documented success over the past few years means that the agency appealed to me as a successful global player in the tech media space; the regional and global expansion plans just mean that there is room to grow.”
DWA ANZ opened its doors in 2006 and has since gone on to win numerous awards, including the BRW Fast Starter and, most recently 2nd place on the prestigious BRW Fast 100, which ranks the most successful, fastest-growing businesses in Australia. DWA clients include the best-known consumer and enterprise technology brands and campaigns span all media including digital, print, out of home, TV, radio and ambient.
More news, contact details and case studies: www.dwamedia.com
With offices in San Francisco, Boston, London, Singapore and Sydney, DWA is the world’s largest and most respected media planning and buying agency working exclusively in the technology sector.
Source: DWA press release
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Richie
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