Former BMF honcho Dylan Taylor launches boutique agency thedylanagency
Former BMF managing partner Dylan Taylor has launched his own boutique creative agency called thedylanagency offering strategy, creative and execution services.
Taylor said the agency will limit itself to a total of eight clients at any one time. “We are aiming to work with senior clients. We are only looking for eight clients in total and we already have five on the books,” Taylor told Encore. He left creative agency BMF in June 2012 after eight years as the agency’s managing partner. Prior to taking on that role he was the agency’s executive creative director and one of Australia’s most respected direct marketers.
The agency has already secured the business of HSBC, United Cellars, Keith Prowse Travel and not-for-profit youth organisation Backtrack.
“We want to deliver a high level of service, do good work and not necessarily be the biggest in town. It’s always like a chase for the next thing,” he said, in reference to creative agencies pursuing pitches.
“I would rather have a consistent level of service and get on well with senior clients. That’s the way we want to set it up. We are being pragmatic and it has been a slow process to find the right clients.”
In 2008 Taylor was awarded the prestigious Caples Irving Wunderman Award for Lifetime Creative Achievement, one of the direct marketing industry’s top global awards.
Nic Christensen
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
Bravo Dylan. A professional service sentiment in touch with this ‘About people’ era in our industry.
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Nice one Dylan. I’m sure that you will enjoy enormous success and satisfaction with this venture.
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Good luck mate
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Best of luck. It sounds like a smart venture meeting a clear need in the market.
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Congrats and the very best of luck Dylan.
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Great idea Dylan.
Clients must be getting really tired of the uncreative Martin Sorrell approach where only the shareholders interests matter.
If you ever need an english partner.
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A brilliantly refreshing and long awaited idea Dylan.
A lot of clients must be getting fed up with the business being run by accountants whose only interest is the shareholders interest.
If you ever need an English partner.
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Is that Piers Morgan?
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