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E-bike startup Zoomo adds to marketing leadership team

Australian e-bike startup, Zoomo has appointed former Ogilvy public relations account director, Holly Ledlin as global head of PR.

Zoomo has hired Ledlin after recently strengthening its marketing leadership team with the appointments of Sasha Papazafeiropolous as US marketing manager and ex-Visa marketing director, Tom Mansfield as new global head of marketing.

Holly Ledlin, Zoomo global head of PR

Holly Ledlin

Co-founder and COO of Zoomo, Michael Johnson said: “I’m delighted that we’ve been able to attract a group of rising stars with diverse backgrounds who are united by a passion for sustainability and innovation. The micro-mobility landscape is changing every day and we need leaders that can be adaptive, flexible and comfortable working in ambiguity.”

Ledlin is joining Zoomo after spending six years at OPR, and was previously at London agency Archetype Communications (formerly bite). Ledlin will be tasked with raising awareness for Zoomo locally and abroad (US and UK) as the startup continues to grow.

Tom Mansfield, Zoomo head of global marketing

Tom Mansfield

Ledlin said: “Zoomo is at the beginning of a very exciting storytelling journey, and I couldn’t be more thrilled to be a part of this ride. The brand finds itself at the intersection of a number of burgeoning trends including the gradual transition to an electric future, the rise of new on-demand business models and the rapid growth of quicker and smarter ecommerce. With such an abundance of opportunity, it was clear to me Marketing and PR will play a crucial role in supporting the brands expansion globally and I jumped at the chance.”

Mansfield, who joined Zoomo earlier this year, said of Ledlin: “Holly’s experience working across multiple clients from AMEX to Ola with an incredibly high level of output made her the perfect candidate for the intensity of a global start-up.”

Zoomo currently operates in Sydney, Melbourne and Brisbane, in addition to London, New York, Los Angeles and San Francisco.

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