F.Y.I.

EA Games and Digitas launch ‘FUT United’ digital engagement platform

October 29, 2021 2:47

EA Games’ FIFA Ultimate Team (FUT) United global squad-building competition has returned – this year aiming to grow its core user-base in APAC and LATAM, while attracting more casual players to the ‘FUT’ ecosystem.

The announcement:

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Topics

digital engagement platform Digitas EA Games FIFA Ultimate Team FUTUnited.com Liam McClure Publicis Group Simon Brock

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EA Games and Digitas launch ‘FUT United’ digital engagement platform

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