Easter delivers biggest weekend cinema admissions of 2023: Val Morgan
Easter weekend delivered the biggest weekend result of 2023 thus far, with 1.18 million cinema admissions. The Super Mario Bros. Movie drove the result, with 580,000 admissions.
The announcement:
Easter weekend at the movies was nothing short of egg-ceptional with an incredible 1.18 million Aussies hopping to the big screen to deliver the biggest weekend admissions result of the year.
John Wick: Chapter 4, Ben Affleck’s AIR, and Dungeon’s and the Dragons: Honour Among Thieves, were among the films that drove the stellar result, but it was the latest collaboration between Illumination, Universal and Nintendo, The Super Mario Bros. Movie that was the shining star of the weekend.
The highly anticipated smash hit delivered the biggest opening weekend for any film this year with a total of 580,000 admissions across its Thursday-Sunday opening weekend, with 59% of the audience falling within the P25-54 demographic. It has also taken the top spot of the biggest opening weekend ever for an animated film globally, beating out Frozen II which released in 2019.
“As one of the most anticipated titles of the year we knew The Super Mario Bros. Movie had the power to tap into the heart and minds of not just the young, but the young at heart. The title has set records across of a multitude of generations, including both youth and family audiences and we expect the film to finish its run as one of the biggest animated films ever in Australia” comments Guy Burbidge, managing director of Val Morgan Cinema.
“Cinema has demonstrated time and time again that it delivers key cultural moments that captivate premium hard-to-reach audiences. With the line-up ahead, brands have plenty of opportunities to align with movies that will drive marketing outcomes.”
The blockbuster slate is well and truly heating up heating up with the coming months packed with even bigger cultural moments like Guardians of the Galaxy Vol. 3, Fast X, The Little Mermaid, The Flash, Indiana Jones 5, Mission: Impossible – Dead Reckoning Part One and Barbie.
Source: CineTAM 2023.
Source: Val Morgan
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CineTAM
Dungeon's and the Dragons
Easter weekend
Guy Burbidge
John Wick
The Super Mario Bros. Movie
Val Morgan
