The Economist uses man-made meat tacos to drive subscription sign-up
The Economist is attempting to increase subscriptions with the use of a taco van offering free “man-made meat tacos” to complement an article written by the masthead about sustainable meat and dairy products.
It is the latest experiential marketing stunt The Economist has run – last year it used insect ice-cream in Europe, Asia and Australia to encourage subscriptions – in an effort to highlight its content offering and encourage subscriptions.
The taco vans launched globally at World Square in Sydney’s CBD on Thursday, with the campaign to run across several locations including 1 Margaret St, Sydney and four universities – Sydney, UTS, NSW and Macquarie – over the campaign’s six day run.
