Edelman acquires digital agency Design Royale

Edelman Australia has made an acquisition to strengthen its digital offering.

The PR firm has acquired five-year old digital agency Design Royale, a company with 15 staff, who will move into Edelman’s offices in Sydney.

The merged entity will form Australia’s largest digital PR team, Edelman claims. Design Royale will retain its brand and existing client portfolio.

To mark the launch, both agencies are offering 50 hours each of pro-bono time to a client to show off their digital skills. The initiative, details on which on Design Royale’s website, is called ‘good together’.