Edelman acquires digital agency Design Royale

Edelman Australia has made an acquisition to strengthen its digital offering.

The PR firm has acquired five-year old digital agency Design Royale, a company with 15 staff, who will move into Edelman’s offices in Sydney.

The merged entity will form Australia’s largest digital PR team, Edelman claims. Design Royale will retain its brand and existing client portfolio.

To mark the launch, both agencies are offering 50 hours each of pro-bono time to a client to show off their digital skills. The initiative, details on which on Design Royale’s website, is called ‘good together’.

The two agencies have launched video to explain the initiative.

The agencies have also released a video to mark the acquisition – with outtakes.

Edelman boss Michelle Hutton said: “Design Royale is one of the country’s best digital agencies and we are delighted to welcome them to the Edelman family. Design Royale brings the creative and technical capabilities to build the apps, web and mobile campaign platforms our clients demand as part of their integrated creative mix. Our clients want digital thinking and they want to know that their agency partners understand what’s possible and what can be delivered. Design Royale enables that for Edelman.”

Design Royale’s partners Elliott Risby and Martin Konrad said: “Joining forces with a global agency such as Edelman is truly exciting. We have been working together for nearly two years now and are delighted to be taking the next step in our relationship. By combining our technical and creative capabilities with Edelman’s world renowned PR/Digital thinking, we look forward to growing our business across Australia and Asia.”


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