Edelman Australia appoints new head of brand
The Australian division of international communications firm, Edelman, has appointed Preya McMahon as head of brand.
The announcement:
Edelman Australia has today celebrated the recent appointment of Preya McMahon as head of brand, joining the existing Australian leadership team. The new role, based in Sydney, is representative of Edelman’s business strategy to continue leading the industry in creative and innovative brand work.
Returning to the public relations industry after a creative hiatus during which she developed a pilot TV script and started writing a book, Preya brings with her 35 years of experience as an entrepreneur and business agency leader. Throughout her career, McMahon created and grew successful global consumer public relations agency Zing Communications, in the process cementing her lasting reputation of excellence and creativity across creative brand work.
Tom Robinson, CEO of Edelman Australia, expressed his excitement at this new role appointment, saying “Preya’s extensive experience in best-in-class brand work, as well as her veritable experience in creating and growing successful teams, made her the ideal choice for our new head of brand role. Preya’s creative knowledge and strategic proficiency is already evident in her work with us so far and undoubtedly contributing to our continued growth and success in serving our clients with the highest level of expertise.”
Robinson continues, “We are committed to deepening our industry-leading expertise in the Brand practice and this must always be underpinned by the people we have spearheading the work in these spaces. The re-introduction of our head of brand role signals our growing focus on delivering best-in-class brand work to our clients.”
On her new role, Preya McMahon remarked, “I’m so excited to take on this new challenge and to spice things up in the Edelman Brand team. After a few years hiatus from the industry to explore my other creative passions, I’m looking forward to sinking my teeth into exciting and challenging brand work again.”
Source: Edelman
