Edelman Australia wins Dubai Tourism PR account

Dubai Tourism has given its public relations account to Edelman Australia.

Earned media, influencer engagement, influencer management, brand partnerships and integrated campaigns will all be conducted by Edelman Australia.


Raising awareness about Dubai’s stop-over tourism will be a focus for the agency, as well as promoting the destination as a “world-leading” holiday destination.

Earlier this year Edelman lost the UK and Ireland Dubai Tourism account to The Brighter Group.

A spokesperson from the agency said: “Edelman brings an insights-lead, integrated communications approach combined with an ‘always on’ mindset to share engaging and inspiring stories across multiple channels to create real impact.”


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