Edge expands its creative team with Will Bassett and Callum Foot

Edge has bolstered its creative team with new hires Will Bassett and Callum Foot.

Bassett joins as a copywriter, after spending over a year at The Monkeys. Previously, Bassett was an account manager at BBH in London, where he spent two years.

Will Bassett (L) and Callum Foot (R) have joined Edge’s creative department

Foot has been hired as an art director, following ten months as a graphic designer for Hope Estate in the Hunter Valley. He has freelanced in design, illustration, and animation at agencies including The Monkeys and Infinity Squared.

Edge executive creative director, Matt Batten, has partnered Basset and Foot to work together in the creative department.

Batten said: “Their portfolios are outstanding in their own right, but I can see how when they join forces they’ll be a massive talent. It’s exciting to be part of their creative journey and I look forward to seeing how they create relevance for our clients – relentlessly.”

In July, the agency hired Milica Djurovic as senior planner from 303 Mullen Lowe.

This year, Edge has won the content accounts for Virgin MoneyFreedom FurnitureJaycar, the creative account for Moccona, and a creative project for Vic Roads.

Bassett and Foot will work across clients including Moccona, Nulon, Mitre 10, Freedom, Suncorp, and Wattyl.


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