Edge wins full service account for agricultural brand InVigor
Edge Melbourne has won the full service account for agricultural brand InVigor.
The agency will be responsible for InVigor’s strategy, creative, advertising, digital, and media.
Edge has won the full service account for InVigor
Edge will handle the brand’s products BASF Seeds and its MySeed platform.
Dan King, managing director of Edge Melbourne, said in a statement: “We’re delighted to have won this competitive pitch. Brands are clearly understanding the value of our new proposition of “Relentless Relevance” – where we combine advertising and content, with an integrated media strategy to drive relentless relevance for them.
“The MySeed platform provides real compelling advantage to help BASF grow a direct relationship with growers across Australia, and we’re passionate about driving brand relevance through the data and insights amongst their agri audience. This is an exciting opportunity to add value to BASF’s business and continue to advance our Agri-business credentials and marketing to the rural sector of Australia.”
Edge’s clients include Invictus Games, AAMI, ADF, Mitre 10 and Petbarn.
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