eHarmony hooks up with OMD

Matchmaking service eHarmony has handed its $10m planning and buying account to Omnicom’s OMD after a competitive pitch.

The announcement:

Media strategy, planning and buying company OMD Australia are delighted to announce that they have been appointed the $10m national media planning and buying account for eHarmony.

This appointment follows a comprehensive pitch process that began in December last year after eHarmony sought and received expressions of interest from a number of major agencies.