eHarmony hooks up with OMD
Matchmaking service eHarmony has handed its $10m planning and buying account to Omnicom’s OMD after a competitive pitch.
The announcement:
Media strategy, planning and buying company OMD Australia are delighted to announce that they have been appointed the $10m national media planning and buying account for eHarmony.
This appointment follows a comprehensive pitch process that began in December last year after eHarmony sought and received expressions of interest from a number of major agencies.
The online dating site eHarmony.com.au launched in Australia in 2007, using their unique scientific Compatibility Matching System™ to help Aussie singles find love. Jason Chuck, Australian Country Manager at eHarmony said “We’re really excited to be working with OMD who demonstrated a great balance between forensic DR techniques and strategic insights that can help take our brand to the next level”.
Mark Jarrett, General Manager, OMD Sydney said “eHarmony is the world’s most trusted online dating service, and we are absolutely delighted that they have chosen OMD for a long term relationship, This reinforces OMD’s position of having best in breed direct response and analytics working hand in hand with media strategy.”
OMD will begin transitioning the business across from April 1.
